Honest Abe's

 

Honest Abe’s is a brand based off of the existing brand of  Annie’s (Fruitsnacks & Macaroni).

I began this project by initially redesigning the Annie’s logo and also creating an alternate brand identity in the same market as the original. As seen I continued with and created the packaging and design system for Honest Abe’s Organic Foods.  The target audience was parents with young kinds and college age students looking for a healthy snack option.